Crest is trying to pimp their Whitestrips and while I envision management applauding this idea in a board room, the execution was awful.
Starts off simple enough with two nice ladies discussing their whitening options. Tooth paste vs strips.
This is when the commercial jumps the rails. The strips lady takes a quick look at the paste girl’s teeth and is utterly repulsed how disgusting they look.
Hey idiots at Crest. Paste girl’s teeth are white. Really a poor job here selling the Whitestrips that probably work well but if I can achieve paste girl’s results just brushing my teeth with that nondescript toothpaste, saving time and money, I’m in.
If you read the fine print, you’ll see these are actors which pins all the blame on the casting director.
It was his job to find 2 people.
One decent looking person with white teeth. Check
One average person with nasty stained teeth. Fail
Crest. Next time your making a commercial hire the company that makes weight loss scams. They’re always doing a great job finding some nasty person to show next to their ripped product.
TheYuppieYinzer 