CBS News H.J. Heinz said Monday it is launching a new ketchup flavor that includes the popular red Thai hot sauce Sriracha. The Pittsburgh-based company said it will start selling a ketchup blended with Sriracha flavor this month. Sriracha’s ingredients include chili pepper paste, garlic, and vinegar. The sauce is named for and patterned after flavors from eastern Thailand.

Just like Hollywood, it looks like there’s no creativity left in the food industry. I’m sure part of the problem here is Heinz was bought out by Berkshire Hathaway almost a year ago and since then has had laser beams on the bottom line. Might as well jump on this overrated bandwagon, sit back, and collect.

Could be worse, they could be like the suckers at Lays who paid out $50,000 for some schmuck Tyler Raineri to suggest Sriracha as a flavor and start the national nightmare.

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