Michigan Man Does What We Were All Thinking, Sues Heinz for New Ketchup Packet Design

PPG A federal jury in Pittsburgh has to decide if the idea for Dip & Squeeze ketchup packets was imported from Europe or delivered to H.J. Heinz Co. by a Michigan man. For David Wawrzynski to win his case, the Detroit-area entrepreneur needs to convince the jury that he helped the Pittsburgh food company solve the nagging problem of how to create a cleaner, more convenient single-serve package for fast-food restaurants that would also have a side effect of selling more ketchup. For Heinz to prevail, the company needs to convince jurors that its European division had created a similar packet as far back as 2002 but efforts to bring the concept to the U.S. market had been bogged down in issues of cost, only to be revived during an innovation push in 2008.

If you grew up on Happy Meals, and knew how to get the most out of your Chicken McNuggets via Sweet ‘n Sour sauce, chances are you also “invented” the new ketchup packet as a young child.

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You did not have to be a baby genius to realize the efficiency of dipping your nuggets into a cup of sauce nor notice the absence of said cup when it came to ketchup. Hundreds of french fries went down dry if you were on a road trip because who had the time to empty no less than a dozen of those little poor person packets. Any logical kid wanted a ketchup cup but the problem was there was no such thing.

This deep rooted issue sat and festered until you learned how inventors could make millions making slight improvements to everyday products, thus improving ones quality of life. Any time you were in groups there was always someone who would point out the travesty that there was no ketchup dipping cup and claimed they would be that lucky one to cash in on their billion dollar idea.

Then in 2011 those hardos down the streets come out with the damn thing themselves and proceed to throw gas on your fire inside when they said it took three years to design. Get the fuck out of my face Heinz. All you had to do was copy the little sauce container that literally every fast food join out there uses. Three years? Really?

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I’m glad someone had the time and resources to waste on fighting Heinz here. His biggest battle will be selling the jury because you can bet everyone of them had this same idea and will be bitter they are not the one fighting Big Business.

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