WSJ Sealed Air Corp., the original seller of Bubble Wrap since 1960, is rolling out a revamped version of its signature product. Dubbed iBubble Wrap, the new packaging is sold in flat plastic sheets that the shipper fills with air using a custom-made pump. The inflated bubbles look much like traditional Bubble Wrap, with one key difference: They don’t burst when pressure is applied.

Charlotte N.C.-based Sealed Air is betting iBubble Wrap will appeal to space-conscious online retailers who are driving swift growth in the global packaging business, even as fans are disappointed by the lack of pop. Traditional Bubble Wrap ships in giant, pre-inflated rolls, taking up precious room in delivery trucks and on customers’ warehouse floors. One roll of the new iBubble Wrap uses roughly one-fiftieth as much space before it’s inflated.

Get out of my face with your garage “space-conscious” mumbo jumbo. Popping bubble wrap is a right of passage and this decision is socially irresponsible. 
This weekend was to supposed to be all about freedom and shit and now my brains going to be preoccupied devising ways to cripple this company. 

That’s the part that hurts the most. I’d expect this from some Chinese sweatshop company. To learn this was the decision of an American company? Awful.