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Here you go kids, here’s where you can fully see the value of an education.  Marketing is not a major, you can either do it or you cant.  You can waste 4 years learning about the 4 P’s of Marketing but when you’re sitting in an auditorium in your cap and gown did you really learn anything you didn’t already know?

No the real value is in Public Relations and Starbucks is taking up giant chunks of textbook space for years to come.  Some innocent designer drew up a cute polar bear wearing a festive holiday ribbon and some exec approved it.  It’s not their fault their naive brains didn’t see their polar bears had a Colombian necktie.

At that point the PR department made the moves to sabotage their Christmas cups with the hopes that that Christmas radicals would blow so much smoke out of their asses people would soon grow tired of Starbucks outrage and miss out on the dead polar bears to follow.

Unfortunately for Starbucks, the hyper sensitive social media era we live in doesn’t rest for anybody and now they have even more explaining to do.

The people who start all these public outcries are the real MVP’s here.  Someone out there is the real sicko who saw these Rorschach cookies and immediately jumped to Colombian necktie and yet somehow has passed the blame back to Starbucks.  Same can be said for the people who ultimately shut down Bud Light’s ‘Up for Whatever’ marketing campaign because they had a rapey thought in their brains.

These major companies need to do the same thing cops do when they put a prisoner to work on a case to get ‘inside the head of a criminal.’  Get some real sickos in the room who can point out any potential flaws and avoid another round of public shaming.