https://www.youtube.com/watch?v=PwyA367LfaY
USA Today After roughly nine years, the brewer of Dos Equis beer has decided maybe the world’s reigning “Most Interesting Man” isn’t so interesting anymore. As a result, the tan, suave, impressively bearded “Most Interesting Man in the World” is about to embark on his final journey over the next few months before fading into the pantheon of advertising icons.
Yesterday I acknowledged I was full Team IPA but I would be lying to myself if I didn’t admit that I had quite a few Dos Equis just because the face of their franchise was a rock star. Beer is all about perception*. (*I did a projecting in intro to marketing on Corona many moons ago so I qualify as The Yuppie Yinzer’s chief beer correspondent).
You think I have had the slightest interest in some Jamacian beer? Hell no. Pull a Jamacian off the streets and film him saying “Horray Beer” and before long I’d have those little 4 packs stocking my fridge.
Makes no sense from Dos Equis point of view, they have to know they just got rid of the best idea anyone is going to come up with. Unless the clever son of a gun who came up with the narrated material jet set to another company you have to ride the thing into the ground. Not on a rocket to Mars.
Even if I wasn’t an IPA snob, this would probably be the end of Dos Equis for me. I haven’t set foot in a Men’s Wearhouse since they canned the face of their franchise who used to show up on my television guaranteeing I was gonna ‘love the way I look.’
https://www.youtube.com/watch?v=XdxmOieIgnc
Jokes on them because the stock has since gone into the toilet.
The good news for The Most Interesting Man in the World is I’m sure bar’s accross the country will have no problem bringing him in for appearances and dumping the cardboard cutout replica they’ve had on display now for years.
Let us raise our glasses to The Most Interesting Man in the World. Thanks for the memes. Thanks for the gifs. May you live on in infamy in comment sections across the internet.
TheYuppieYinzer 