https://twitter.com/officalrealwwe/status/734917649117773825

In case you haven’t heard Super-Cena is returning full time, again in record time after a serious shoulder injury.

Naturally it’s time for John to rep some new merch and boost sales in I imagine has taken a hit during the Roman Reign.

My first thought here was John Cena was pimping Pabst and trying to get his mug on the can like he did with his Fruity Pebbles T Shirts

The marketing genius in me saw WWE recognizing their biggest demographic was Pabst drinking middle-Americans and tried to boost sales with some subliminal messaging.

Apparently the folks at Pabst Blue Ribbon were not too pleased.

Two ways WWE spins this on Monday. John either comes out and respects Pabst in complete regalia or they set up a once in a lifetime match for Mania 33 10 months ahead of the event.